Create a Killer Business Description that Sticks with People
You are probably asked all the time what your business does – do you like your current answer?
This class is for small business owners and entrepreneurs who are passionate about the services or products you provide but don’t consider yourself a writer. In this class, we’ll leave the usual boring list of facts behind and walk together step-by-step to apply basic storytelling principles to craft an engaging business description that will stick with your customers. By the end of this class, you’ll have a clear, concise go-to core story to use as the starting point for your website and social media content, when networking, and elsewhere.
What will I learn in this class?
Storytelling Basics
Learn why storytelling in business can be such a powerful piece of our content marketing strategy and basic story structure. Then, to help kick-start your brainstorming, we give you 25 questions to help jump start ideas for stories you can tell.
Write Your Story
Discover our process to help you write a messy first draft of your story, pulling inspiration from four common types of stories companies use. Also, learn how to add details that will help make your story more memorable.
Edit Your Story
Follow these four steps to help polish your business description and avoid common writing mistakes. (By the way, these tips will work in other pieces you need to write at work, too!)
Share Your Story
Adapt your business description for different channels so you’re sharing a consistent story on your website, social channels, and more.
What's included in this class?
- 25 minutes of video training, broken up into 8 videos
- Downloadable slides and transcripts for each video lesson (PDF)
- 18-page class workbook that takes you step-by-step through the process discussed in the video lessons, including fill-in-the-blank story starters for different types of business descriptions to try (PDF)
- Lifetime access to all videos + PDFs, including when we add new resources
Create a Killer Business Description that Sticks with People is the step-by-step guide for small business owners and entrepreneurs who don’t consider themselves to be “writers” but still want to a good way to describe what they do. Join the class, and let’s get started!
Here’s a sneak peek at the Class Workbook
The Class Workbook PDF guides you through the class with space to do the exercises for each lesson to help craft your compelling story.
We also share fill-in-the-blank story starters for different types of stories to help you get your first draft done quickly. Just pick the one that best fits your company and fill in the blanks to start customizing it for your needs.
Your Instructor
My own story started when my second grade teacher read us the poem “Invitation” from Where the Sidewalk Ends. I still remember the goosebumps on my arms. I decided in that moment, sitting on that rough red carpet, that I wanted to be a writer.
Since then, my journey with words has taken me to earn degrees in teaching creative writing and marketing. I’ve been using this unique combination of business strategy and creative writing to help companies and individuals communicate externally and internally for more than 15 years.
Frequently Asked Questions
The Power of Your Core Story
We call your default, basic go-to description for your company your core story. Our brains are hard wired for stories. We like to hear and tell stories and, more importantly, our brains remember things told to us in story form. If you can craft a compelling story for your own business, you have a better chance at standing out from your competitors and making a memorable connection with your customers.